Since 2014, I’ve shaped the creative world of Fly Ladies, Montréal’s premier ’90s and early-2000s urban dance party, brought to you by DJs Dr. Mad & Walla P, the duo behind Voyage Funktastique.
From visual identity and art direction to creative concepts, copywriting, branding, and advertising, I’ve led the creative vision across every touchpoint—drawing on a lifelong, intimate connection to Hip-Hop, R&B and urban pop culture and an instinctive feel for its visual language, cultural codes, and aesthetics.
