"Les Marchands de Fraîcheur" is French for "The Freshness Merchants".

I actually coined them with the name around 2010 when I witnessed firsthand how they were performing miracles on people's heads and faces (and morale), turning them from gargoyles to dreamboats in a few minutes. A logo soon followed.

One decade and a half, a second iteration of the logo and a new barbershop later,
they are still going strong with the freshness.

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